First, some facts. Of the Marketing graduates from Florida International University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 24 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 65%, Marketing graduates from Florida International University have a slightly lower likelihood (-2%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 33% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 18%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2018 from Florida International University with a Bachelor of Business Administration - BBA in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONAdministrative AssistantSUPER KIDS CENTER Apr 2019 - Oct 2019 Client Services & Billing Manager SUPER KIDS CENTER Oct 2019 - Sep 2020 Coordinator Cleveland Clinic Florida Aug 2021 - Feb 2023 Merchandising Intern CITY Furniture May 2024 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Business Administration - MBANova Southeastern University 2022 - 2025 Entrepreneurial and Small Business Operations WE360 Entrepreneurship 2023 - 2023 ABOUTMy background encompasses diversified business experience in various industries, including healthcare, higher education, marketing, and business start-ups. My experience working in these industries over the past five years has allowed me to adapt quickly to the working environment and has enhanced my skillset as a project/program manager. As a result, I have a proven track record of producing and exceeding expectations on projects, such as my previous role as Client Services and Billing Manager in a local outpatient clinic. : English and Spanish Project/Program Management Relationship ManagementInterpersonal CommunicationBudgetingCustomer Service Team LeaderBusiness Operations Process Improvement Continuous Improvement Strategy DevelopmentActive ListeningBusiness DevelopmentAbove all, I love to execute with kindness, focus and tenacity. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From the data on LinkedIn profiles of Florida International University graduates with a Marketing degree, it seems like there are a few common job paths that these individuals have taken. A lot of them have landed roles like Marketing Coordinator, Digital Marketing Specialist, and Marketing Manager. These positions directly relate to the marketing field, allowing them to utilize the strategies and knowledge gained during their studies. It’s clear that these roles align well with a marketing degree, as they involve daily tasks and responsibilities that require a solid understanding of marketing principles, consumer behavior, and promotional strategies.
However, not all positions these graduates have taken are closely related to marketing. There are quite a few examples of people in roles like Administrative Assistant, Substitute Teacher, or even Legal Intern, where marketing isn’t the main focus. In many of these cases, while some transferable skills from marketing might be present, the jobs don't heavily rely on the specific knowledge and qualifications associated with a marketing degree. Overall, it looks like while some graduates are well-placed in marketing-centric roles, others have branched out into positions that don't directly connect with their education in marketing, leading to a mixed bag of relevance across the board.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Florida International University):
When looking at the career trajectories of graduates from Florida International University’s Marketing program, it's clear that many start in entry-level positions that tend to relate to marketing or support roles within various companies. For instance, recent graduates often take on roles like Marketing Assistants, Coordinators, or in related fields such as client services and administration. These first jobs seem to set a strong foundation, as most graduates gradually move into more specialized or management roles over time. Around five years after graduation, many have transitioned into positions with more responsibility, such as Marketing Managers or Communications Managers, showing a natural progression within the field.
Looking further down the road, about 10 years after graduation, we see that a significant number have climbed the corporate ladder even higher, taking on roles like Chief Operating Officer or other executive positions within marketing and business operations. While there are some outliers who veered off into unrelated fields or entrepreneurial endeavors, the overall trend reflects a strong alignment with marketing careers. Many graduates have successfully navigated their paths to better roles in the marketing space, showing that a degree from FIU provides them with solid opportunities to grow and thrive in their careers.
Honestly, a Bachelor’s degree in Marketing at Florida International University isn’t super tough compared to some other majors, but that doesn’t mean you can slack off. You’ll have to keep up with concepts in consumer behavior, market research, and digital marketing strategies, which can be pretty interesting or pretty challenging, depending on your vibe. There’s a good mix of theory and practical projects, so if you enjoy creativity and working with real-world applications, it might feel a bit easier for you. Just be ready to put in some effort on group projects and stay on top of your assignments, and you should be able to navigate it without too much stress!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the job trajectories of these Florida International University marketing grads, it seems like some have managed pretty well in terms of their earnings, while others are still on the grind. For instance, the COO at gFour Marketing Group and the Associate Attorney at Shook, Hardy & Bacon likely bring in decent salaries, given their leadership and specialized roles. In contrast, some folks started off in more entry-level positions like administrative assistants or substitute teachers, which usually don’t pay all that much. Overall, it feels like there's a mixed bag; while some are definitely doing well, others might still be figuring things out and building their careers. It's a lot about where you're at on that career ladder!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Florida International University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: